Why Mistakes Happen
The English language is not an easy one.
It provides pitfalls galore for many people,
regardless of their intelligence and/or education.
Here we’ve moved on to what sometimes causes even the most intelligent and well-educated business owners to make what I call “grammar glitches.” These are minor errors that can easily deter website visitors from staying on a website. If only they would stay, they might discover the excellent quality of the goodies that you are offering, but, alas, sometimes that does not happen, and sometimes grammar glitches and typos are the reason.
Time can be Your Enemy
For most of us, running a business means that time is in short supply. Our weekly, monthly and yearly plans may call for a 36 hour daily cycle, but we are on the wrong planet for that. Our time-addled brain may have cross-wired our hurried fingers at the keyboard so that we typed “whether” when we are thinking “weather,” but we don’t notice it, and nor does spell-check. Commas and other forms of punctuation can play tricks on our perception. The list is long.
Even attempts to prioritize, and scheduling “website grammar and typo checking” on the to-do list may leave that item far below the mid-point, and careful proof-reading takes a lot of time. The list of difficulties goes on and on.
One of the advantages of having me as your website copy editor is that once it is on my calendar, concern about your website’s grammar and “typos” need no longer occupy blocks of time on yours.
Your Perspective? Or Theirs?
Perspective may also be important. Quite naturally, most website owners see their website from their own perspective, but that may not be the perspective, and may not use the vocabulary, that you website visitors find comfortably welcoming. (I recently saw a very well written website that told all about the history and achievements of the would-be business owner coach. However, it provided not one word about website visitors, what their concerns are, and how they could benefit by hiring her.)
The English Language Itself
There are also specific problems caused by the English language that can trip us up and contribute to our word being less easy to read than we had intended. English is frequently illogical. Homophones, acronyms, gender issues… these are just a few of the many traps that language can set for us. As a result, our wording, intended to attract, may fail to do so. Because of the wide variety of environments in which I have lived and worked over the years, I am usually able to help with this when needed.
The Words Matter page clarifies how seriously mistakes in website content can negatively affect businesses. If your page is not converting as well as you had hoped, this may provide an explanation. On that page, a sub-link takes you to the responses to a brief survey that I posted on Facebook some time ago. It vividly demonstrates how people react when they encounter grammar glitches and typos on a website. Those responses are, for the most part, not what any website owner would hope for.