Words Do Matter
Whatever your website offers – a product, a service, even a point of view – most people will judge it based not only on what you have written but also how you have written it. How does that affect you and your business?
What Experts Say
When I first thought about a need for this “web polishing” service, I had doubts. I worried that my concerns about website errors were mine alone. However…
I very soon discovered that I have plenty of company! The negative effect on business of website grammar glitches, typos, and spelling errors presents a well established problem. That is why I decided to add this service as a branch of my long-established life-coaching service.
Below the “Fast Track” link are links to some articles by a variety of business experts. All of them discuss the strongly negative effects of grammar glitches. For those in haste, each link is followed by a quote that provides a summary of that article.
Further down is a link to a page showing responses to my informal survey about responses to grammar glitches. I don’t pretend that it was 100% scientific, but the intensity of many of the responses exceeded my expectations. The consensus is that correct use of words is crucial if a website is to give viewers a positive impression of the owner and/or business that it represents.
Potential Harm to Business
Grammar and Your Small Business Site
“Good grammar gives website content an air of authority. (Web Design Society)
Poor Grammar is Costing you Money
“A slapdash approach to the language used in your promotional material, which obviously includes your website, suggests a slapdash approach to other areas of your business.” (K Creative Whitepaper)
The Importance of Good Grammar in Business Communications
“It is likely that you do not want to distract your readers from the message you are trying to convey by giving them grammar and spelling mistakes to take note of.” Cecile Scaros, Business and Operations Advisor
How Bad Spelling and Poor Grammar can Affect your SEO and Business
“Spelling and grammar mistakes negatively influence your credibility.” The Coastline Marketing Group
How to Scare Away Potential Clients with One Blog Post
“Your intention may be to persuade browsers to become customers, but your weak command of written English is sending the overriding message MY SLOPPY GRAMMAR MEANS I’M A SLOPPY THINKER.” Foster Web Marketing
Responses when Encountering Website Glitches
A Brief Survey
“I notice immediately. It’s a pet peeve and I think it must not be a professional site. I lose interest quickly.“
After all that, might it help to have an experienced copy editor – (i.e. me, Diana Gardner Robinson, Ph.D), who would survey your website and, if necessary, make recommendations regarding any grammar glitches? Again, you would make your own decisions, with complete freedom to accept my suggestions or not, as you wish.
Why Mistakes Happen provides some reasons why problems arise so frequently in the English language, and addresses some specific issues. Awareness of these reasons may help people to avoid some errors. Each of the sub-pages address one of what see as being a major causes o glitches. How People React, unsurprisingly, reflects some of the reactions people report when they see grammar glitches on a website.
Alternatively, About tells more about the Easy Reading process and how I work with clients. It also outlines my experience and credentials. How I work provides examples of the type of feedback I have given to prior clients, and Testimonials shows some of the feedback they have given to me. Other pages, such as Services, Contact and Blog are self-explanatory.